Gathering inspiration through interviews and shared mood boards, I was tasked to produce branding materials, product photography and full e-commerce website.
With a strong aesthetic vision, I chose to simply follow the process of refining what was naturally present. We constructed mood boards to communicate ideas on typography and palette, and conducted short interviews with questions such as; "What would your brand sound like?" "Industrial-Gothic-Jazz, with a hint of Black Metal." This abstract approach helped to self-realize the brands voice, and a naturally contained visual direction.
A launch date for the full re-brand is TBD. Brand photography has been implemented for marketing purposes across social media platforms.