With a focus on exploration and discovery; 'unmapping our future', initial concepts centered on ships setting sail. However, with colonial overtones I began conceptualizing exploration across the natural world, landing with the bird.
Birds travel incredible distances, sometimes year-round, and in mythology they are seen as elegant, regal creatures. And when offered exclusive access to the paintings of Guillermo Olguín whose work captures an inter-connected nature, the concept suddenly felt grounded in an exciting way.
IF achieved over three-hundred newsletter signups within the first week of launch, and around fifty submissions from names like Martin Shaw. This community continues to grow with a message of new beginnings.